Reach Your Full Potential – Life Optimizer’s New Tagline

If you visit Life Optimizer’s website and look at the logo, you will see something different: the tagline has been changed.

Previously, it was “Maximizing Personal Effectiveness”. But now it becomes “Reach Your Full Potential”. Besides the logo, I have also updated the About page and social media profiles.

Why did I make the change?

Well, the reason is that I want to make the tagline better aligned with my mission. My mission is “helping people reach their full potential”. With this change, Life Optimizer becomes a direct expression of this mission.

Life Optimizer has actually been on this mission since it began in 2006. It has helped people reach their full potential through its hundreds of articles. But it takes some iterations for the tagline to reach its current form. With this new tagline, Life Optimizer will have a better clarity and sharper focus on its mission.

So here we are. If you want to reach your full potential, you have come to the right place 🙂


  1. Congratulations on taking this new step, Donald!

    It’s all part of the evolutionary process we go through when we begin to grow. It has happened to me several times when defining my core values.

    They’ve changed quite a bit in the past year.

    And each time they change/evolve, life becomes more exciting!

    Wishing you success,
    Miguel A Lozano
    Personal Revup

  2. Awesome and very informative read, probably have to read it again to fully grasp all the info haha. Cheers and thanks for writing!

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