I always like to see the big picture of something to understand it. Seeing the big picture helps me know the relationship between the elements. It also helps me see where I fit in. At the end, it helps me make informed decision or opinion. That’s why I like books such as Guns, Germs, and Steel that gives me the big picture of history.
It has been years since I wrote about personal branding. In this post, I’d like to revisit the topic because I believe that personal branding is an important part of our personal effectiveness. What is a personal brand? Simply put, your personal brand is the promise of the value people will get when they come to you. This promise gives people a reason to come to you. As a result, it can future-proof your career.