Ask the Readers: What is Your One-Liner?

Posted by Donald Latumahina

I’m currently reading the book Fire Them Up! by Carmine Gallo (disclosure: I received a free copy of the book). One of the chapters talks about the importance of vision and how to have a vision with impact:

For a vision to have impact, it must be simple and profound. How do you attain both? By keeping your vision to ten words or less. The folks at Sequoia Capital, the prominent venture firm behind such companies as Cisco, Google, and Apple, call it “the one-liner”: a concise statement that tells people what you do.

Why should the vision be short? Here it is:

Condensing the statement, or vision, into ten words or less reflects your command of the business and your market. As one venture capitalist told me, “If you can’t say it in ten words or less, I’m not investing, I’m not buying, I’m not coming on board, I’m not leasing you space. Period.”

To give you clearer description, here is the one-liner of Sergey Brin and Larry Page from Google:

We deliver the world’s information in one click.

And here is the one-liner of Sandy Lerner and Len Bosack from Cisco Systems:

We network networks.

Very concise, aren’t they? While the book mainly talks about business vision, I believe the same principle also applies to personal vision. If you want your personal vision to have impact, you should have a “one-liner” for your vision.

So I look at myself and here is my one-liner:

Helping as many people as possible live the fullest of life.

I’ve mentioned it several times in this blog (such as in this post). The problem is, it consists of eleven words! Ouch. Maybe I should change “as many people as possible” to something which is shorter but has the same meaning.

I believe that reading other people’s one-liners can inspire and motivate us. It can motivate us to have big dreams and to package them in a concise and sharp way. So I’d like to ask you: what is your one-liner?

Your answer will help and inspire not just me, but other readers as well. And, if you still don’t have a one-liner, this is the perfect time to think about it and write down yours. Believe me, it’s well worth the effort.

Categories: General, Purpose

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52 Responses so far.

  1. Needed to refocus. This helps… Here’s my one liner: Positive thoughts, keep moving, be happy now.