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	<title>Life Optimizer &#187; Finance</title>
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	<link>http://www.lifeoptimizer.org</link>
	<description>How to Live Life to the Fullest - Personal Growth and Effectiveness</description>
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		<title>My Favorite Way to Make Money</title>
		<link>http://www.lifeoptimizer.org/2009/10/06/my-favorite-way-to-make-money/</link>
		<comments>http://www.lifeoptimizer.org/2009/10/06/my-favorite-way-to-make-money/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 16:38:10 +0000</pubDate>
		<dc:creator>Donald Latumahina</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Working]]></category>

		<guid isPermaLink="false">http://www.lifeoptimizer.org/?p=1737</guid>
		<description><![CDATA[What is your favorite way to make money? Obviously, there are many ways to make money. You can work for a company or have your own business. You can earn money from salary, dividend, commission, bonus, and many others.

My favorite way is to earn passive income. I&#8217;m sure this is not new to you. I&#8217;ve [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2009%2F10%2F06%2Fmy-favorite-way-to-make-money%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2009%2F10%2F06%2Fmy-favorite-way-to-make-money%2F" height="61" width="51" /></a></div><p>What is your favorite way to make money? Obviously, there are many ways to make money. You can work for a company or have your own business. You can earn money from salary, dividend, commission, bonus, and many others.</p>
<p><img style="margin-top: 5px; margin-left: 15px" src="http://www.lifeoptimizer.org/wp-content/uploads/2009/10/coins.jpg" alt="Money" align="right" /></p>
<p>My favorite way is to <strong>earn passive income</strong>. I&#8217;m sure this is not new to you. I&#8217;ve heard about it for years but only recently did I begin to understand its nature. I&#8217;m not saying that this is the best way or that everyone should do this. This is just the way I like most.</p>
<p><strong>T</strong><strong>he main reason I love passive income is <em>freedom</em></strong>. With passive income, I don&#8217;t need to be actively involved to make money. I do need to work hard to build the system in the beginning, but once it works I can leave it alone and the system will continue earning me money. All I need to do is checking it every now and then to make sure that nothing goes wrong. I can improve the system if I want to, but that&#8217;s optional. I can spend my time on a hobby or a new project.</p>
<p><span id="more-1737"></span></p>
<h2>Differences Between Active and Passive Income</h2>
<p>To better understand the nature of passive income, here are some differences between active income (income that requires your active participation) and passive income:</p>
<ul>
<li>With <em>active income</em>, you can quickly get full-time income. For example, if you receive monthly paycheck then you will get full-time income within one month. With <em>passive income</em>, it may take a <em>long </em>time before you get it.</li>
<li>With <em>active income</em>, when you stop working your income <em>drops </em>to zero or near zero. When you work you <em>maintain </em>your income level or slightly increase it. With <em>passive income</em>, when you stop working your income <em>stays </em>at the same level. When you work, you <em>increase </em>your income level.</li>
</ul>
<p>From these two differences, you can see that building passive income is long and difficult. But once you make it, you will get the big reward of financial freedom.</p>
<h2>Steps to Build Passive Income</h2>
<p>From the characteristics above, here are the steps you should follow to build passive income:</p>
<p><strong>1. Build a side business.</strong> Since it takes a long time to reach full-time level with passive income, don&#8217;t leave your day job. The active income from your day job will cover your expenses. At the same time, you should start building your passive income through a side business. Start early because it will take time. These <a href="http://www.lifeoptimizer.org/2008/02/18/free-passive-income-resources/">passive income resources</a> might give you some ideas.</p>
<p><strong>2. Focus. </strong>It&#8217;s important that you focus on just one business and make it successful. Don&#8217;t be all over the place. There&#8217;s a price to pay for something to be successful and only with focus can you pay the price before you burn out.</p>
<p><strong>3. Leave your day job.</strong> Once your passive income reaches full-time level, you can leave your day job. This is where you start enjoying your financial freedom.</p>
<p><strong>4. Diversify.</strong> Now that you have more time, you need to diversify your sources of passive income. Work on new income sources. This way when something goes wrong with one source you still have other sources to cover you. This also is a good way to increase your income over time.</p>
<p><small><em>Photo by <a href="http://www.flickr.com/photos/schoschie/8903431/">schoschie</a></em></small></p>
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		<slash:comments>13</slash:comments>
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		<title>Focus Your Effort on the Big Wins</title>
		<link>http://www.lifeoptimizer.org/2009/05/29/big-wins/</link>
		<comments>http://www.lifeoptimizer.org/2009/05/29/big-wins/#comments</comments>
		<pubDate>Sat, 30 May 2009 01:47:53 +0000</pubDate>
		<dc:creator>Donald Latumahina</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Working]]></category>

		<guid isPermaLink="false">http://www.lifeoptimizer.org/?p=1364</guid>
		<description><![CDATA[One of the ideas I learn from I Will Teach You To Be Rich (my review) is the importance of focusing on the big wins. Focusing on the big wins means focusing on things that make the most difference. Instead of spreading your effort on many different things, you should focus only on things that [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2009%2F05%2F29%2Fbig-wins%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2009%2F05%2F29%2Fbig-wins%2F" height="61" width="51" /></a></div><p>One of the ideas I learn from <a href="http://www.amazon.com/gp/product/0761147489?ie=UTF8&amp;tag=lifeopti-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0761147489">I Will Teach You To Be Rich</a> (<a href="http://www.lifeoptimizer.org/2009/05/25/i-will-teach-you-to-be-rich-review/">my review</a>) is the importance of focusing on the big wins. <strong>Focusing on the big wins means focusing on things that make the most difference</strong>. Instead of spreading your effort on many different things, you should focus only on things that give you the most return.</p>
<p><img style="margin-top: 5px; margin-left: 15px" src="http://www.lifeoptimizer.org/wp-content/uploads/2009/05/bigwins.jpg" alt="Big win" align="right" />In personal finance, one way to apply it is by focusing on the big expenses (like the interest you pay for your mortgage) instead of the small ones (like the three-dollar latte). Many people do the opposite by focusing on the small expenses instead of the big ones. As a result, they lose money more than they save.</p>
<p>But why don&#8217;t people naturally focus on the big wins? Isn&#8217;t it clear that we should focus on things that make the most difference?</p>
<p><span id="more-1364"></span>Unfortunately, that’s not case. One reason is that<strong> the big wins are often not obvious</strong>. You can&#8217;t see them right away. You can immediately see that you save three dollars by not buying latte, but the amount you save on mortgage interest can&#8217;t be seen immediately. You can only see it by looking at the big picture and thinking long term.</p>
<p><strong>That&#8217;s why it&#8217;s important to see the big picture when it comes to finding big wins</strong>. See how things will be in ten or twenty years. <strong>Think long term</strong>. What seems like a good deal in the short term might actually be bad in the long term. On the other hand, things that don&#8217;t give you immediate return in the short term might give you great return in the long term.</p>
<p>One more important thing to keep in mind is that not only should you identify big wins to get them, but also you should <strong>identify big losses to avoid them</strong>. If you focus only on the wins then there is a danger that one big loss could wipe them out. You need to be aware of potential losses as well so that you can avoid them before they hit you.</p>
<p>I learned this from personal experience. A few years ago, I went overseas with my family. Since I&#8217;m a book lover, I was happy to find used book stores that sell good books at discounted prices. So I bought many books. Only at the airport was I aware that all those books made my bag overweight. I needed to pay a hefty overweight fee that wiped all the savings I made from the discounted books. I loss money, in fact.</p>
<p>So don’t forget to look at both sides of the coin.</p>
<p><small><em>Photo by </em><a href="http://www.flickr.com/photos/jonlucas/1555930/"><em>BombDog</em></a></small></p>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Review: I Will Teach You To Be Rich</title>
		<link>http://www.lifeoptimizer.org/2009/05/25/i-will-teach-you-to-be-rich-review/</link>
		<comments>http://www.lifeoptimizer.org/2009/05/25/i-will-teach-you-to-be-rich-review/#comments</comments>
		<pubDate>Tue, 26 May 2009 03:59:22 +0000</pubDate>
		<dc:creator>Donald Latumahina</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Review]]></category>

		<guid isPermaLink="false">http://www.lifeoptimizer.org/?p=1342</guid>
		<description><![CDATA[Optimizing your personal finance is one of the most important things to do. The reason is that your financial situation affects other parts of your life. If you had financial problems then it would be difficult for you to live life to the fullest.
That’s why I was glad to receive a review copy of I [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2009%2F05%2F25%2Fi-will-teach-you-to-be-rich-review%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2009%2F05%2F25%2Fi-will-teach-you-to-be-rich-review%2F" height="61" width="51" /></a></div><p>Optimizing your personal finance is one of the most important things to do. The reason is that your financial situation affects other parts of your life. If you had financial problems then it would be difficult for you to live life to the fullest.</p>
<p><a href="http://www.amazon.com/gp/product/0761147489?ie=UTF8&amp;tag=lifeopti-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0761147489"><img style="margin-top: 5px; margin-left: 15px" src="http://www.lifeoptimizer.org/wp-content/uploads/2009/05/iwillteachyoutoberich.jpg" alt="I Will Teach You To Be Rich" width="108" height="160" align="right" /></a>That’s why I was glad to receive a review copy of <a href="http://www.amazon.com/gp/product/0761147489?ie=UTF8&amp;tag=lifeopti-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0761147489">I Will Teach You To Be Rich</a> by Ramit Sethi. The book aims to help you optimize your personal finance. Though the word “rich” in the title might mean different things for different people, here is what it means for the author:</p>
<blockquote><p>What does rich mean to you? For me, it’s about freedom — it’s about not having to think about money all the time and being able to travel and work on the things that interest me.</p></blockquote>
<p>I agree completely. Being rich is not about having a lot of money. It’s about having the freedom to enjoy life without financial worries.<span id="more-1342"></span></p>
<h2>Inside I Will Teach You To Be Rich</h2>
<p>The book starts with an introduction followed by nine chapters.</p>
<p><strong>Introduction</strong></p>
<p>When it comes to personal finance, the worst thing you can do is not taking action. Don’t wait until you get the perfect solution before you act. Instead, use what the author calls The 85 Percent Solution: a solution that isn’t perfect but is good enough to get you started.</p>
<p>To help you keep the balance between enjoying your life and controlling your expenses, here is a principle you might find useful:</p>
<blockquote><p>Spend extravagantly on the things you love, and cut costs mercilessly on the things you don’t.</p></blockquote>
<p><strong>1. Optimize Your Credit Card</strong></p>
<p>In the long term, having good credit can help you save thousands of dollars on large purchases because it can get you lower interest rate. So it’s essential that you improve your credit. The most important  thing you should do to improve your credit is paying off your credit card bills each month.</p>
<p><strong>2. Beat the Banks</strong></p>
<p>The next thing you should do is setting up the right bank accounts. You need to have two different accounts: a checking account and a saving account. Having these two accounts makes managing your money easier.</p>
<p>When setting up your accounts, one important thing you should pay attention to is the fees. Fees are often more important than interest rates because they could easily wipe out the interest you earn. Get yourself accounts that have the lowest fees possible.</p>
<p>For saving accounts, find one with high interest rate. An online saving account usually meets this requirement.</p>
<p><strong>3. Get Ready to Invest</strong></p>
<p>Investing is essential to get rich. In fact, the author said that investing is the single most effective way to get rich. Through proper investing you can achieve your financial goals and have enough money for retirement.</p>
<p>This chapter outlines five steps you should take to invest. The first step is contributing to your 401(k) to get your employer’s match. Then you can do the next steps to bring your investing to the next level.</p>
<p><strong>4. Conscious Spending</strong></p>
<p>Conscious spending means you make the decision of where you are going to spend your money. A Conscious Spending Plan has four major categories where your money can go to:</p>
<ul>
<li>Fixed costs</li>
<li>Investments</li>
<li>Savings</li>
<li>Guilt-free spending money</li>
</ul>
<p>One way to implement your plan is by using an envelope system in which you allocate money for each category. Once you spend the money in a category you can’t spend more, but you can transfer money from one category to another.</p>
<p><strong>5. Save While Sleeping</strong></p>
<p>You should automate your finances as much as possible so that you can spend your time on other things. For that, the first thing you should do is linking your accounts together. Then you should set up automatic payments and automatic transfers between those accounts.</p>
<p><strong>6. The Myth of Financial Expertise</strong></p>
<p>Financial expertise is a myth because the so-called financial “experts” don’t know what will happen in the future. You can often earn more by investing yourself because that way you minimize the fees.</p>
<p><strong>7. Investing Isn’t Only for Rich People</strong></p>
<p>Above anything else, the volatility of your portfolio depends on your asset allocation. So make sure that you have the proper allocation between different asset classes. You can do this by picking a portfolio of low-cost funds but you should remember that you should rebalance it regularly. If you don’t want to rebalance then pick a lifecycle fund where it is done automatically for you.</p>
<p><strong>8. Easy Maintenance</strong></p>
<p>This chapter gives you tips to on how to properly maintain your investments. It discusses how to rebalance your portfolio and when to sell your investments, among others.</p>
<p><strong>9. A Rich Life</strong></p>
<p>Here you can find many specific topics in personal finance such as student loans, wedding, salary negotiation, buying car, and buying house. It also gives you a summary of what it takes to get rich:</p>
<blockquote><p>Getting rich isn’t about one silver bullet or secret strategy. It happens through regular, boring, disciplined action.</p></blockquote>
<h2>Conclusion</h2>
<p><strong><a href="http://www.amazon.com/gp/product/0761147489?ie=UTF8&amp;tag=lifeopti-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0761147489">I Will Teach You To Be Rich</a> is full of practical advice to improve your personal finance</strong>. Rather than giving you abstract ideas of what you need to do, it tells you exactly <em>what </em>you need to do and <em>why</em>. The book especially targets people in their 20s and 30s but its advice is applicable to other age brackets as well.</p>
<p>One differentiating characteristic of the book is its focus on the &#8220;big wins&#8221;. Instead of focusing on cutting small expenses, it focuses on cutting big expenses  like the interest you pay for major loans. The author argues that many people save three dollars on latte but forget to improve their credit and that costs them thousands of dollars.</p>
<p>In my case, since I don&#8217;t live in the U.S. I need to adapt some of the advice given. But I get a lot of ideas to implement.</p>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>How to Make More Money</title>
		<link>http://www.lifeoptimizer.org/2009/05/14/how-to-make-more-money/</link>
		<comments>http://www.lifeoptimizer.org/2009/05/14/how-to-make-more-money/#comments</comments>
		<pubDate>Fri, 15 May 2009 02:28:23 +0000</pubDate>
		<dc:creator>Donald Latumahina</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Working]]></category>

		<guid isPermaLink="false">http://www.lifeoptimizer.org/?p=1322</guid>
		<description><![CDATA[In the post Making Money with a Purpose, I wrote that having the ability to make money is more important than having money. Now I&#8217;d like to discuss how to increase your ability to make money and therefore make more money.
Let&#8217;s start from the beginning by answering a basic question: what is money? Steve Pavlina [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2009%2F05%2F14%2Fhow-to-make-more-money%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2009%2F05%2F14%2Fhow-to-make-more-money%2F" height="61" width="51" /></a></div><p>In the post <a href="http://www.lifeoptimizer.org/2008/11/06/making-money-with-a-purpose/">Making Money with a Purpose</a>, I wrote that having the ability to make money is more important than having money. Now I&#8217;d like to discuss how to increase your ability to make money and therefore make more money.</p>
<p>Let&#8217;s start from the beginning by answering a basic question: what is money? Steve Pavlina in his book <a href="http://www.amazon.com/gp/product/1401922759?ie=UTF8&amp;tag=lifeopti-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1401922759">Personal Development for Smart People</a> has a good answer:</p>
<blockquote><p><img style="margin-top: 5px; margin-left: 15px" src="http://www.lifeoptimizer.org/wp-content/uploads/2009/05/make-more-money.jpg" alt="Make more money" align="right" />The money you earn is society’s way of saying: “In exchange for your valued contribution, you are hereby granted the right to extract equivalent value from society at a time of your choosing.”</p></blockquote>
<p>So the amount of money you earn is proportional to the amount of value you contribute to the society. <em>What you need to do to make more money is simple: contribute more value to the society</em>.</p>
<p><span id="more-1322"></span>There&#8217;s a catch though: the one who determines the value of your contribution is the society, not you. In Pavlina&#8217;s words:</p>
<blockquote><p>Your income depends on the social value of your work, not the personal value. Personal value is whatever you say it is. Social value, however, is determined by social consensus.</p></blockquote>
<p>So here is a key principle:</p>
<p><strong><em>To make more money, contribute more social value.</em></strong></p>
<p>Here are several things you can do to contribute more social value and thereby make more money:</p>
<h2>1. Identify your personal strengths</h2>
<p>First of all, you should identify your personal strengths. What are you naturally good at? Working on your strengths will give you much more in return than working on your weaknesses. So it&#8217;s essential that you identify your strengths.</p>
<p><em>Action list</em></p>
<ul>
<li>Take the test in <a href="http://www.amazon.com/gp/product/0743201140?ie=UTF8&amp;tag=lifeopti-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0743201140">Now, Discover Your Strengths</a> or <a href="http://www.amazon.com/gp/product/159562015X?ie=UTF8&amp;tag=lifeopti-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=159562015X">StrengthsFinder 2.0</a>.</li>
<li>Create a <a href="http://www.lifeoptimizer.org/2007/02/08/examine-your-life-with-a-simple-life-map/">life map</a> and see the patterns of your strengths.</li>
</ul>
<p><em>Further reading</em></p>
<ul>
<li><a href="http://www.lifeoptimizer.org/2007/09/13/12-essential-lessons-to-maximize-your-personal-strengths/">12 Essential Lessons to Maximize Your Personal Strengths</a></li>
</ul>
<h2>2. Do your deliberate practice</h2>
<p>By identifying your personal strengths, you should find where you can be very good at. For example, you may find that you can be very good at playing piano or programming. What you need to do is improving your skills there until you reach world-class level. That way you can provide tremendous value to others.</p>
<p>To improve your skills, you need to do deliberate practice. Here is <a href="http://www.quantum3.co.za/CI%20Glossary.htm">a good explanation</a> of deliberate practice:</p>
<blockquote><p>Deliberate practice refers to a form of training that consists of focused, grueling, repetitive practice in which the subject continuously monitors his or her performance, and subsequently corrects, experiments, and reacts to immediate and constant feedback, with the aim of steady and consistent improvement.</p>
<p>It is generally accepted that this form of training calls for approximately 10,000 hours of concentrated effort if one is to achieve the optimum level of expertise.</p></blockquote>
<p><em>Action list</em></p>
<ul>
<li>Decide the field where you want to do your deliberate practice.</li>
<li>Allocate at least two hours a day for your deliberate practice. The more the better.</li>
<li>Aim for consistent improvement.</li>
</ul>
<p><em>Further reading</em></p>
<ul>
<li><a href="http://projects.ict.usc.edu/itw/gel/EricssonDeliberatePracticePR93.pdf">The Role of Deliberate Practice in the Acquisition of Expert Performance</a></li>
<li><a href="http://www.lifeoptimizer.org/2009/03/31/finding-niche-10000-hours-practice/">Finding Niche: Where to Invest Your 10,000 Hours of Practice</a></li>
</ul>
<h2>3. Diversify your skill set</h2>
<p>Aside from the skills you choose for your deliberate practice, you need to have other skills in your skill set. These skills complement your main skills and help you provide something unique (see point 5 below). You don&#8217;t have to be very good at them, but you should be good enough.</p>
<p><em>Action list</em></p>
<ul>
<li>Choose a skill to add to your skill set. This <a href="http://www.lifeoptimizer.org/2007/03/04/versatilists-checklist-of-competencies/">list of competencies</a> may give you some ideas.</li>
<li>Spend time to learn the skill. A good way to do that is by creating a project where you can apply the skill.</li>
</ul>
<h2>4. Expand your network</h2>
<p>Your network is essential in helping you make more money. There are two reasons for that:</p>
<ol>
<li><em>Your network helps you find demand </em><br />
It can connect you with those who need your solutions. It helps you find opportunities.</li>
<li><em>Your network helps you find supply </em><br />
When someone needs something that you can&#8217;t provide, turn to your network to find those who can. Or find someone whose skills complement yours.</li>
</ol>
<p>Of course, to expand your network you must be willing to help the people there.</p>
<p><em>Action list</em></p>
<ul>
<li>Help someone in your network today.</li>
<li>Meet new people and follow up.</li>
<li>Join <a href="http://twitter.com/">Twitter</a>. It helps you connect with others (by the way, <a href="http://twitter.com/lifeoptimizer">here is my account</a>).</li>
</ul>
<p><em>Further reading</em></p>
<ul>
<li><a href="http://www.lifeoptimizer.org/2007/06/06/106-tips-to-become-a-master-connector/">106 Tips to Become a Master Connector</a></li>
</ul>
<h2>5. Find your unique value proposition</h2>
<p>What value can you contribute to the world that others can’t? Answering this question isn&#8217;t easy but it will help you differentiate yourself. So take the time to find your unique value proposition.</p>
<p><em>Action list</em></p>
<ul>
<li>Read and apply the tips in <a href="http://www.lifeoptimizer.org/2007/09/05/career-tips-how-to-find-your-potential-unique-value-proposition/">Career Tips: How to Find Your (Potential) Unique Value Proposition</a>.</li>
</ul>
<h2>6. Build your personal brand</h2>
<p>After finding your unique value proposition, you need to get the message out to your target audience. If people don&#8217;t know you then they won&#8217;t come.</p>
<p>For that reason, you need to build your personal brand. By building your personal brand, people know what they can expect from you so they will come to you when they need it.</p>
<p><em>Action list</em></p>
<ul>
<li>Create your <a href="http://www.lifeoptimizer.org/2007/12/08/ask-the-readers-what-is-your-one-liner/">one-liner</a>.</li>
<li>Create a profile on <a href="http://www.linkedin.com/">LinkedIn</a>.</li>
<li>Buy a domain and create a web site.</li>
</ul>
<p><em>Further reading</em></p>
<ul>
<li><a href="http://www.lifeoptimizer.org/2007/12/11/the-10-immutable-laws-of-personal-branding/">The 10 Immutable Laws of Personal Branding</a></li>
<li><a href="http://www.lifeoptimizer.org/2008/01/14/12-things-you-can-do-today-to-strengthen-your-personal-brand/">12 Things You Can Do Today to Strengthen Your Personal Brand</a></li>
</ul>
<h2>7. Open your eyes for opportunities</h2>
<p>Opportunities often come in unexpected ways. You need to open your eyes and see what is around you. That’s how you <a href="http://www.rd.com/advice-and-know-how/how-to-get-lucky/article27664.html">improve your luck</a>:</p>
<blockquote><p>Unlucky people miss chance opportunities because they&#8217;re too busy looking for something else. Lucky people see what is there rather than just what they&#8217;re looking for.</p></blockquote>
<p>Since they are observant, lucky people often see things that other people don’t.</p>
<p><em>Action list</em></p>
<ul>
<li>Watch trends. Here are three sites that help you do that:
<ul>
<li><a href="http://delicious.com/popular/">Delicious Popular</a></li>
<li><a href="http://www.google.com/trends/hottrends">Google Trends</a></li>
<li><a href="http://tweetmeme.com/">TweetMeme</a></li>
</ul>
</li>
<li>Observe how people do things and what problems they have.</li>
<li>Keep an idea journal.</li>
</ul>
<p><em>Further reading</em></p>
<ul>
<li><a href="http://www.rd.com/advice-and-know-how/how-to-get-lucky/article27664.html">How to Get Lucky</a></li>
<li><a href="http://www.lifeoptimizer.org/2008/03/11/a-simple-guide-to-finding-opportunities/">A Simple Guide to Finding Opportunities</a></li>
</ul>
<h2>8. Provide customer-oriented solutions</h2>
<p>When you see a need, look at what you have (your skills and network) and find a way to provide a solution. The broader your skill set and network are, the more likely you will find something.</p>
<p>Your solution should be customer-oriented and satisfy the customer. If the customer is satisfied, she may spread the word about you.</p>
<p><em>Action list</em></p>
<ul>
<li>Combine your skills and tap into your network to provide a solution.</li>
<li>Aim for customer satisfaction.</li>
</ul>
<h2>9. Build upon what you build</h2>
<p>I read about it in the <a href="http://www.problogger.net/archives/2008/05/03/a-secret-to-blogging-success-build-upon-what-you-build/">blogging context</a>, but it applies to making money as well. One of the best ways to provide more value is by building on the value you already provide. This is smarter than starting from scratch because you can leverage what you have.</p>
<p><em>Action list</em></p>
<ul>
<li>Look at what you have and ask yourself:
<ul>
<li>How can I use it to build something new?</li>
<li>What extensions can I add?</li>
<li>What related markets can I reach?</li>
<li>What untapped opportunities are there?</li>
</ul>
</li>
</ul>
<p>***</p>
<p>Applying these tips will take time, but it will help you make more money in the long term. Like Moliere said:</p>
<blockquote><p>The trees that are slow to grow bear the best fruit.</p></blockquote>
<p><small><em>Photo by </em><a href="http://www.flickr.com/photos/jeffbelmonte/8228640/"><em>Jeff Belmonte</em></a></small></p>
]]></content:encoded>
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		<slash:comments>20</slash:comments>
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		<title>Diversify Your Income to Prevent Financial Problems</title>
		<link>http://www.lifeoptimizer.org/2008/12/01/income-diversification-financial-problems/</link>
		<comments>http://www.lifeoptimizer.org/2008/12/01/income-diversification-financial-problems/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 15:16:55 +0000</pubDate>
		<dc:creator>Donald Latumahina</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Working]]></category>

		<guid isPermaLink="false">http://www.lifeoptimizer.org/?p=832</guid>
		<description><![CDATA[In the post How to Save Time in the Long Term, I wrote that we need to minimize our potential regret to save a lot of time in the future. The reason is that we lose more time not by how we do things but by what we don&#8217;t do. So I made a list [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2008%2F12%2F01%2Fincome-diversification-financial-problems%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2008%2F12%2F01%2Fincome-diversification-financial-problems%2F" height="61" width="51" /></a></div><p>In the post <a href="http://www.lifeoptimizer.org/2008/11/18/how-to-save-time-long-term/">How to Save Time in the Long Term</a>, I wrote that we need to minimize our potential regret to save a lot of time in the future. The reason is that we lose more time not by how we do things but by what we don&#8217;t do. So I made a list of things that might give me the biggest regrets in the future if I don&#8217;t do them. This is my personal list but many of the items are applicable to everyone.</p>
<p><img style="margin-top: 5px; margin-left: 15px" src="http://www.lifeoptimizer.org/wp-content/uploads/2008/12/diversify-income.jpg" alt="Income diversification prevents financial problems" align="right" />One of the items in my list is <em>income diversification</em>. <strong>Not diversifying my income is something that could make me regret in the future</strong>. The risk is clear: <strong>I would get financial problems if my primary source of income disappear</strong>. There is definitely no fun in seeing your income drops to zero or near zero especially when you have a family to feed. I&#8217;m afraid that this is a potential problem for many people, in particular those who work as employees. If for some reasons they lose their jobs, there is a possibility that they will fall into financial problems.</p>
<p><span id="more-832"></span>That&#8217;s why you need to diversify your income. Diversifying your income gives you a safety net to prevent financial problems. <strong>Here are some tips on income diversification</strong>:</p>
<p><strong>1. Start early</strong></p>
<p>Building new income streams to the level where they are substantial enough for a living may take long time. So it&#8217;s important that you start early. Don&#8217;t wait until the financial problems come. While you can get back many things you lose, you won&#8217;t get back lost time. Use your time wisely.</p>
<p><strong>2. Explore opportunities through side projects</strong></p>
<p>Exploring new opportunities is a must if you want to diversify your income. <a href="http://www.lifeoptimizer.org/2008/07/25/side-project-growth-opportunities/">Creating side projects</a> is perhaps the best way to do that. It allows you to explore opportunities without sacrificing your primary source of income. A promising side project can then become one of your main projects.</p>
<p>This is what happens to me with this blog. This blog started as a side project for me but now it grows to the point where it becomes one of my main projects.</p>
<p><strong>3. Be persistent</strong></p>
<p>As I stated above, it takes time to build new income streams until they become substantial enough. So not only should you start early, but you should also be persistent. In any endeavor you take you will always go through failure period before you succeed. Don&#8217;t lose heart and don&#8217;t give up when you are going through such period. Understand that it&#8217;s part of your journey to success. Keep doing what it takes even if it doesn&#8217;t give you the results you want at the moment.</p>
<p><strong>4. Know when to stop</strong></p>
<p>While you need to be persistent, you should also know when to stop and explore other opportunities. There is a difference between being persistent and being stubborn. When something is clearly hopeless, don&#8217;t keep pursuing it. Save your resources and switch to other opportunities.</p>
<p><strong>5. Failure is your friend</strong></p>
<p>While you are exploring opportunities, you will find a lot of opportunities that are unsuccessful. That&#8217;s normal and you shouldn&#8217;t be discouraged when you fail. Just don&#8217;t make the mistake of giving up too early. Perhaps you are just walking through the failure period of a good opportunity.</p>
<p><strong>6. Strengthen the winners</strong></p>
<p>While exploring opportunities, you will find some that are winners. These are where you should put most of your resources. Invest more money. Spend more time. Don&#8217;t make the mistake of giving all the opportunities the same amount of resources. Give more resources to the winners so that they can fully develop. This is the reason why you should experiment and explore new opportunities in the first place: to find winners that you can strengthen further.</p>
<p>***</p>
<p>Diversifying your income is important to prevent financial problems, but you should not just pursue money for money&#8217;s sake. A better way is to <a href="http://www.lifeoptimizer.org/2008/11/06/making-money-with-a-purpose/">make money with a purpose</a>.</p>
<p><small><em>Photo by <a href="http://www.flickr.com/photos/bradipo/1435739708/">bradipo</a></em></small></p>
]]></content:encoded>
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		<slash:comments>8</slash:comments>
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		<item>
		<title>Making Money With a Purpose</title>
		<link>http://www.lifeoptimizer.org/2008/11/06/making-money-with-a-purpose/</link>
		<comments>http://www.lifeoptimizer.org/2008/11/06/making-money-with-a-purpose/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 12:39:32 +0000</pubDate>
		<dc:creator>Donald Latumahina</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Purpose]]></category>

		<guid isPermaLink="false">http://www.lifeoptimizer.org/?p=778</guid>
		<description><![CDATA[Making money is a significant part of our life. People spend 40 hours or more of their time a week to make money. For that reason, it&#8217;s essential to have the right perspective when it comes to making money. Otherwise we may focus on the wrong things and end up at the wrong place.
I&#8217;ve been [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2008%2F11%2F06%2Fmaking-money-with-a-purpose%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2008%2F11%2F06%2Fmaking-money-with-a-purpose%2F" height="61" width="51" /></a></div><p>Making money is a significant part of our life. People spend 40 hours or more of their time a week to make money. For that reason, it&#8217;s essential to have the right perspective when it comes to making money. Otherwise we may focus on the wrong things and end up at the wrong place.</p>
<p><img style="margin-top: 5px; margin-left: 15px" src="http://farm1.static.flickr.com/169/419050330_27d0a2c69d_m.jpg" alt="Making Money with a Purpose" align="right" />I&#8217;ve been thinking about this subject for a while and I&#8217;ve come to a perspective that I&#8217;m about to share with you. This perspective helps me connect making money to a greater purpose and makes it more fulfilling.</p>
<h2>The Goals of Making Money</h2>
<p>Why do people make money? What do they try to achieve? I believe there are two levels of goals in making money: a lower one and a higher one.</p>
<p><span id="more-778"></span><strong>The lower goal of making money is to meet your needs.</strong></p>
<p>This is the goal that most people has and there is nothing wrong with it. I also have it as a goal since I do have needs that can only be met with money.</p>
<p>But there is a higher goal.</p>
<p><strong>The higher goal of making money is to make yourself useful to a cause you believe in.</strong></p>
<p>While the lower goal of making money sits on level 1 (Physical) or 4 (Esteem) of <a href="http://www.lifeoptimizer.org/2007/08/16/30-practical-tips-to-make-yourself-indispensable-to-others/">Maslow&#8217;s hierarchy of needs</a>, the higher goal sits on level 8 (Transcendence). Consequently, the higher goal is more fulfilling. It&#8217;s fine to have the lower goal of making money, but I believe that <strong>sooner or later we must adopt the higher goal</strong>.</p>
<p>Of course, you can be useful to your cause in many ways. Being useful financially is just one of them. You may want to be useful to your cause in non-financial ways and that&#8217;s absolutely fine.</p>
<p>In my case though, I want to contribute financially <em>as well as</em> in other ways.</p>
<p>Now I will share with you what I think is the best way to be useful financially to your cause.</p>
<h2>Being Useful Financially To Your Cause</h2>
<p><strong>There is one thing that makes you useful financially to your cause : <em>the ability to make money</em></strong>.</p>
<p>Notice that I say <em>the ability to make money </em>and not <em>the amount of money you have</em>.</p>
<p>This, I believe, is an essential principle when it comes to making money:</p>
<p><strong>Having the ability to make money is more important than having money. </strong></p>
<p>It&#8217;s not how much you <em>have</em>. It&#8217;s how much you <em>can make</em>. There are three reasons why the ability to make money is more important than having money:</p>
<ol>
<li>By having the ability to make money, you won&#8217;t be obsessed with having a lot of money because you know that you can always earn the money when you need it.</li>
<li>By having the ability to make money, you can easily give money away. Again, that&#8217;s because you know that you can earn the money when you need it.</li>
<li>By having the ability to make money, you can share your knowledge on how to make money rather than just giving the money itself.</li>
</ol>
<p>This way you can be useful to your cause in three ways:</p>
<ol>
<li>You have the time to do important things for your cause that aren&#8217;t related to making money. That&#8217;s because you aren&#8217;t so obsessed with having money that your time is occupied with work.</li>
<li>Your money can directly help the cause because you&#8217;re willing to give it away.</li>
<li>You can help other people earn more money. They can then be useful financially to the cause and thereby create a multiplier effect.</li>
</ol>
<p>As you can see, you are useful in many ways if you have the ability to make money. That&#8217;s why <strong>you should focus on increasing your ability to make money</strong>.</p>
<p>In a future post, I will discuss how to do that.</p>
<p><small><em>Photo by </em><a href="http://www.flickr.com/photos/cheesepicklescheese/419050330/"><em>jenn_jenn</em></a></small></p>
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		<slash:comments>10</slash:comments>
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		<title>Fighting Life Poverty With Self Development</title>
		<link>http://www.lifeoptimizer.org/2008/10/15/self-development-life-poverty/</link>
		<comments>http://www.lifeoptimizer.org/2008/10/15/self-development-life-poverty/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 11:27:26 +0000</pubDate>
		<dc:creator>Donald Latumahina</dc:creator>
				<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Purpose]]></category>

		<guid isPermaLink="false">http://www.lifeoptimizer.org/?p=682</guid>
		<description><![CDATA[Today is Blog Action Day and the theme for this year is poverty. Poverty isn&#8217;t always financial. In fact, I believe that poverty is multidimensional. It&#8217;s related to the four facets of prosperity: material, spiritual, physical, and social. Consequently, there are four kinds of poverty: material poverty, spiritual poverty, physical poverty, and social poverty. You [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2008%2F10%2F15%2Fself-development-life-poverty%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2008%2F10%2F15%2Fself-development-life-poverty%2F" height="61" width="51" /></a></div><p>Today is <a href="http://blogactionday.org/">Blog Action Day</a> and the theme for this year is <em>poverty</em>. Poverty isn&#8217;t always financial. In fact, I believe that poverty is multidimensional. It&#8217;s related to the <a href="http://www.lifeoptimizer.org/2007/11/23/being-truly-prosper-the-four-facets-of-prosperity/">four facets of prosperity</a>: <em>material</em>, <em>spiritual</em>, <em>physical</em>, and <em>social</em>. Consequently, <strong>there are four kinds of poverty</strong>: <em>material poverty</em>, <em>spiritual poverty</em>, <em>physical poverty</em>, and <em>social poverty</em>. <strong>You must fight against <em>all </em>those kinds of poverty if you want to be truly prospered</strong>.</p>
<p><img style="margin-top: 5px; margin-left: 15px" src="http://farm1.static.flickr.com/123/420751815_6a3e68bedd_m.jpg" alt="Self development for fighting life poverty" align="right" /><strong>Self development plays an important role here</strong>. Only through self development can you put yourself in a position where you defeat poverty in all areas of your life. Self development grows your capacity so that you are bigger than the situation you face. It helps you overcome all kinds of poverty in your life.</p>
<p>In this post I&#8217;d like to share some self development tips to help you overcome the four kinds of poverty. Here they are:<span id="more-682"></span></p>
<h2>Material</h2>
<p><strong><em>1. Increase your knowledge</em></strong></p>
<p>It&#8217;s important that you consume the right information when it comes to career and personal finance. Otherwise you may get wrong advice that leads you into trouble. Here are three good books on career and personal finance I recommend you to read:</p>
<ul>
<li><a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FWhat-Color-Your-Parachute-2007%2Fdp%2F1580087949%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1195834722%26sr%3D8-1&amp;tag=lifeopti-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">What Color is Your Parachute?</a></li>
<li><a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FYour-Money-Life-Transforming-Relationship%2Fdp%2F0140286780%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1203090980%26sr%3D8-1&amp;tag=lifeopti-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">Your Money or Your Life</a></li>
<li><a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FBogleheads-Guide-Investing-Taylor-Larimore%2Fdp%2F0470067365%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1195230922%26sr%3D8-1&amp;tag=lifeopti-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">The Bogleheads’ Guide to Investing</a></li>
</ul>
<p><strong><em>2. Develop your skills</em></strong></p>
<p>Developing your skills is important to increase your earning potential. Read <a href="http://www.lifeoptimizer.org/2008/09/30/developing-skills/">7 Essential Tips for Developing Skills</a> for more information on how to do it.</p>
<p><strong><em>3. Manage your finance</em></strong></p>
<p>You need to manage your income and expenses. The first step to do that is to take note of every transaction you do. I already have this habit since I first worked and it helps me a lot in my personal finance. It allows me to know exactly what my current personal finance situation is. This way I know if I overspend on something and quickly get it under control.</p>
<h2>Spiritual</h2>
<p><strong><em>4. Find your purpose</em></strong></p>
<p>You <em>need </em>to find your purpose in life because it gives you meaning and direction in everything you do. Read <a href="http://www.lifeoptimizer.org/2008/09/10/finding-your-life-purpose/">A Guide to Finding Your Life Purpose</a> for more tips on it.</p>
<p><strong><em>5. Build a spiritual habit</em></strong></p>
<p>Just like you should regularly exercise to maintain your physical health, you should also have a spiritual habit to grow your spiritual health. Depending on your spiritual belief, the habit could be praying, meditating, and reading sacred texts, among others. The important thing here is to make it a <em>habit</em>.</p>
<h2>Physical</h2>
<p><strong><em>6. Build the exercise habit</em></strong></p>
<p>You need regular exercise to manage your energy. Regular exercise helps you maintain high-energy state during your days so that you can perform best.</p>
<p><strong><em>7. Get enough rest</em></strong></p>
<p>I was surprised when I first read about the power of nap in <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FHow-Stop-Worrying-Start-Living%2Fdp%2F0671035975%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1217421417%26sr%3D8-1&amp;tag=lifeopti-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">How to Stop Worrying and Start Living</a>. Even seemingly short nap can restore your energy and make you more productive. I know it&#8217;s not always possible to take a nap, but the point is you should have enough rest to get your energy back.</p>
<h2>Social</h2>
<p><strong><em>8. Prioritize relationships</em></strong></p>
<p>Put relationships as your <a href="http://www.lifeoptimizer.org/2007/02/18/5-reasons-why-relationships-should-be-your-top-priority/">top priority</a>. It requires you to sacrifice here and there which is not easy but that&#8217;s how you build a fulfilling life. One of the best signs that you prioritize relationships is you provide time for others. The time you provide might not be long, but spending quality time with others will boost your relationships with them.</p>
<p>***</p>
<p>While short, these tips can help your self development. You can then fight effectively against the four kinds of poverty in your life.</p>
<p>What do you think? Do you have other tips to fight life poverty?</p>
<p><em>This article is part of October 2008 theme: Winning Attitude</em></p>
<p><small><em>Photo by <a href="http://www.flickr.com/photos/notsogoodphotography/420751815/">notsogoodphotography</a></em></small></p>
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		<title>Getting Ready for Bad Things: 6 Ways to Spread Your Risks</title>
		<link>http://www.lifeoptimizer.org/2008/03/03/getting-ready-for-bad-things-6-ways-to-spread-your-risks/</link>
		<comments>http://www.lifeoptimizer.org/2008/03/03/getting-ready-for-bad-things-6-ways-to-spread-your-risks/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 15:38:25 +0000</pubDate>
		<dc:creator>Donald Latumahina</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Working]]></category>

		<guid isPermaLink="false">http://www.lifeoptimizer.org/2008/03/03/getting-ready-for-bad-things-6-ways-to-spread-your-risks/</guid>
		<description><![CDATA[A few days ago the Internet connection in my region was down for more than 24 hours. While it&#8217;s perhaps just because the connection is not so reliable, it reminds me of an important principle: do not depend too much on something. Or, in other words, don&#8217;t put all your eggs in one basket. In [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2008%2F03%2F03%2Fgetting-ready-for-bad-things-6-ways-to-spread-your-risks%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2008%2F03%2F03%2Fgetting-ready-for-bad-things-6-ways-to-spread-your-risks%2F" height="61" width="51" /></a></div><p>A few days ago the Internet connection in my region was down for more than 24 hours. While it&#8217;s perhaps just because the connection is not so reliable, it reminds me of an important principle: <strong>do not depend too much on something</strong>. Or, in other words, <em>don&#8217;t put all your eggs in one basket</em>. In my case, if I depended too much on the Internet, then the situation might have affected me badly. Thankfully, that&#8217;s not the case.
<p><img style="margin-top: 5px; margin-left: 15px" src="http://farm1.static.flickr.com/32/97679390_297fee83a0_m.jpg" align="right"> This principle applies to everything we do. Bad things could happen, so we&#8217;d better be prepared for them. We should spread our risks in such a way that a negative event will have minimal impact on us. Of course, we should not spread the risks too thinly that we lose focus, but neither should we put all of them in one place.
<p>While this principle is applicable to many aspects of our life, here I will share 6 ways to apply it that I think are relevant to most of us. Here they are:
<p><strong></strong></p>
<p><span id="more-275"></span></p>
<p><strong>1. Always backup your data </strong></p>
<p>Nowadays most of us work with computers. The first and foremost rule to minimize your risk here is to always backup your data. Don&#8217;t ever have your data in only one place. I use an external drive to backup my data regularly so that I&#8217;m prepared when something happens to my computer. I learned this lesson the hard way: I once lost three-semester worth of data. I hope you don&#8217;t have to learn it that way.
<p><strong>2. Have offline copy of important online data </strong></p>
<p>This is a variant of the previous tip. While the previous tip focuses on having a backup of the data in <em>your</em> computer, here the focus is to have a backup of the data on <em>the Internet</em>. The Internet is a very dynamic place, which means things can disappear as easily as they come. For instance, good online articles might not always be there; the sites might be down. This is not to mention potential problem with Internet connection like what I experienced.
<p>That&#8217;s why I&#8217;ve used <a href="http://amb.vis.ne.jp/mozilla/scrapbook/">Scrapbook</a> for years to save and <a href="http://www.lifeoptimizer.org/2007/06/18/how-to-read-online-articles-effectively/">read</a> the best articles I found around the Internet. This way, I always have the articles I love no matter what happens.
<p><strong>3. Create several income streams </strong></p>
<p>If you had only one income stream and it failed, then you would face the danger of not having any income at all. Having only one income stream is like a company that has only one customer; no healthy company has only one customer. So make it your goal to create several income streams. The <a href="http://www.lifeoptimizer.org/2008/02/18/free-passive-income-resources/">passive income resources</a> might give you some ideas.
<p><strong>4. Diversify your investment </strong></p>
<p>Diversification is a well-known principle in investing, and for a good reason: poorly diversified investment might give you a big loss that erase years of good performance. So be sure that you invest in different investment classes such as cash, money market, bonds, and stocks. <a href="http://www.asb.co.nz/story9743.asp">Find your risk profile</a> and diversify your investment accordingly.
<p><strong>5. Diversify your relationships</strong> </p>
<p>In many cases, your network is your insurance policy. When something bad happens or you need something, your network is the place to go to find help and support. The more diversified your network, the more cases it can handle.
<p><strong>6. Diversify your knowledge</strong> </p>
<p>Being an expert in your field is always a good thing, but not learning about other fields is dangerous. What if the market changes and your expertise is no longer in demand? In the current fast-pace environment, anything could happen. So be sure that you diversify your knowledge. This way, when a new wave of change comes, you will be prepared to face it. Even better, be a <a href="http://www.lifeoptimizer.org/2007/03/02/be-a-winner-by-being-a-versatilist-what-why-and-how/">versatilist</a>.
<p>***
<p>Those are my 6 ideas. I&#8217;m sure there are still many other ways to spread risks. If you have ideas about it, feel free to share them in the comments.</p>
<p><small><em>Photo by <a href="http://www.flickr.com/photos/groundzero/97679390/">ground.zero</a></em></small></p>
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		<title>How to Make Yourself Your Own Company</title>
		<link>http://www.lifeoptimizer.org/2008/02/27/how-to-make-yourself-your-own-company/</link>
		<comments>http://www.lifeoptimizer.org/2008/02/27/how-to-make-yourself-your-own-company/#comments</comments>
		<pubDate>Wed, 27 Feb 2008 15:48:39 +0000</pubDate>
		<dc:creator>Donald Latumahina</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Thinking]]></category>
		<category><![CDATA[Working]]></category>

		<guid isPermaLink="false">http://www.lifeoptimizer.org/2008/02/27/how-to-make-yourself-your-own-company/</guid>
		<description><![CDATA[As an individual we are like a company. That&#8217;s one reason why I love to read business books: there are a lot of business ideas that can be applied at individual level.
But seeing ourselves as a company is not easy. It requires a new mindset and a new way to treat ourselves. If you do [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2008%2F02%2F27%2Fhow-to-make-yourself-your-own-company%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2008%2F02%2F27%2Fhow-to-make-yourself-your-own-company%2F" height="61" width="51" /></a></div><p><strong>As an individual we are like a company.</strong> That&#8217;s one reason why I love to read business books: there are a lot of business ideas that can be applied at individual level.</p>
<p>But seeing ourselves as a company is not easy. It requires a new mindset and a new way to treat ourselves. If you do that, however, <strong>there is a clear advantage waiting for you: you will thrive in globalization</strong>.</p>
<p>Globalization poses the threat that our skills will be commoditized and our jobs get moved overseas. By seeing yourself as a company, you will treat yourself professionally &#8211; just like companies do &#8211; which make you ready to face such challenges. <em>You will be a free agent that is not dependent on an employer</em>.</p>
<p><span id="more-273"></span></p>
<p>I came to this realization when I read Thomas Friedman&#8217;s book <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FWorld-Flat-History-Twenty-first-Century%2Fdp%2F0312425074%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1203767811%26sr%3D8-1&amp;tag=lifeopti-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">The World is Flat</a>. In it, he wrote that we now live in globalization 3.0. In globalization 1.0 (at the beginning of the 20th century), the main players were countries. In globalization 2.0 (1989-2000), the main players were multinational companies. But in globalization 3.0 (2000-now), the main players are empowered individuals. Thanks to technologies such as the Internet, globalization 3.0 allows individuals to do <em>much</em> more. For instance, it’s now possible for them to sell their products and services to worldwide customers, something that previously could only be done by companies.</p>
<p>That&#8217;s why I believe seeing ourselves as companies is crucial. It may make the difference between being a winner and a victim.</p>
<p>Here some things you should do to make yourself your own company:</p>
<p><strong>1. Think of your employer as your customer </strong></p>
<p>If you now work for a company, the first thing you should change is your mindset. You are not an employee of the company. Instead, the company is a <em>customer</em> of yours. You are your own independent company, and your employer is just one customer that wants to consume the value you produce. Having this mindset will help you see things differently.</p>
<p><strong>2. Take responsibility</strong></p>
<p>Since you are your own company, you must take responsibility for your career. When something bad happens, do not blame outside factors such as your employer or the economy. You are responsible for yourself.</p>
<p><strong>3. Find your core competences </strong></p>
<p>Nowadays companies can only thrive if they focus on doing the few things that they do best. There is no way they can excel in everything. More likely, trying to do that will only waste valuable resources.</p>
<p>So find your core competences. A good clue to find them is your passions. You can read more about it on my <a href="http://www.lifeoptimizer.org/2007/09/05/career-tips-how-to-find-your-potential-unique-value-proposition/">career tips</a> article.</p>
<p>After you find your core competences, move your resources (time, money, and energy) to hone them and bring them to the next level.</p>
<p><strong>4. Outsource things outside of your core competences</strong></p>
<p>For things outside of your core competences, you should outsource them to someone else who can do it either better or cheaper than you. You can do that by hiring someone or using virtual assistant. Another way to do that is by using other people&#8217;s works and customizing them to meet your needs. For instance, you can use and customize someone else&#8217;s web template.</p>
<p><strong>5. Find your mission</strong></p>
<p>I know it&#8217;s easier said than done, but you must have a mission if you want to succeed, and &#8211; the book <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FBuilt-Last-Successful-Visionary-Companies%2Fdp%2F0060566108%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1203767966%26sr%3D8-1&amp;tag=lifeopti-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">Built to Last</a> suggests &#8211; it should be something higher than money. Find <a href="http://www.lifeoptimizer.org/2007/04/11/37-lessons-to-help-you-live-a-life-that-matters/">what matters to you</a> and start from there.</p>
<p><strong>6. Create your one-liner</strong></p>
<p>After finding your life mission, you should create a <a href="http://www.lifeoptimizer.org/2007/12/08/ask-the-readers-what-is-your-one-liner/">one-liner</a> out of it. The one-liner summarizes your mission in a concise form &#8211; ten words or less. It will make it easier for you to communicate your mission to other people.</p>
<p><strong>7. Build your personal brand</strong></p>
<p>Your brand is the promise of the value people will get when they come to you. The stronger your brand, the easier you can sell your products and services. So learn the <a href="http://www.lifeoptimizer.org/2007/12/11/the-10-immutable-laws-of-personal-branding/">laws of personal branding</a> and start <a href="http://www.lifeoptimizer.org/2008/01/14/12-things-you-can-do-today-to-strengthen-your-personal-brand/">building your personal brand</a>.</p>
<p><strong>8. Diversify your customer base</strong></p>
<p>No healthy company has only one customer. You should have many customers so that when something happens to one of them, the impact will be minimal.</p>
<p>If you are an employee with no other source of income, then you have only one customer: your employer. Don’t put all your eggs in one basket; you should diversify and find new customers. It usually means that you should have your own side-business. Or, if you already have a business, it means that you should find new income streams to avoid dependency on only one income stream.</p>
<p><strong>9. Plan your moves</strong></p>
<p>No good company works without plan. Most likely they will only work on the wrong things or work the wrong way. So plan your moves. Set your goals and outline the strategies to achieve them.</p>
<p><strong>10. Record your financial activities</strong></p>
<p>Do you know of a company that doesn&#8217;t have accounting? I don&#8217;t. So, if you want to be a company, it&#8217;s essential to record your financial activities: all your income, expenses, and investment. You can use software like <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FMicrosoft-KEA-00003-Money-Plus-Deluxe%2Fdp%2FB000SKZHM8%3Fie%3DUTF8%26s%3Dsoftware%26qid%3D1203768294%26sr%3D8-1&amp;tag=lifeopti-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">Microsoft Money</a> or <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FIntuit-Quicken-2008-Deluxe%2Fdp%2FB000U0I11A%3Fie%3DUTF8%26s%3Dsoftware%26qid%3D1203768294%26sr%3D8-2&amp;tag=lifeopti-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">Quicken</a>, or use online applications like <a href="http://www.wesabe.com/">Wesabe</a> and <a href="http://www.mint.com/">Mint</a>. Just be sure that you have a way to see your financial situation instantly.</p>
<p>***</p>
<p>You can add more steps to these, but these 10 steps are the essential ones. Start doing them and you are on your way to have a healthy company called You.</p>
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		<title>Passive Income Resources</title>
		<link>http://www.lifeoptimizer.org/2008/02/18/free-passive-income-resources/</link>
		<comments>http://www.lifeoptimizer.org/2008/02/18/free-passive-income-resources/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 16:22:25 +0000</pubDate>
		<dc:creator>Donald Latumahina</dc:creator>
				<category><![CDATA[Finance]]></category>

		<guid isPermaLink="false">http://www.lifeoptimizer.org/2008/02/18/free-passive-income-resources/</guid>
		<description><![CDATA[Passive income is our key to financial freedom. The more passive income we generate, the less dependent we are on our job. At one point, when our passive income exceeds our expenses, we can stop working anytime we want and still live the lifestyle we desire. That is financial freedom.
But passive income takes time to [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2008%2F02%2F18%2Ffree-passive-income-resources%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.lifeoptimizer.org%2F2008%2F02%2F18%2Ffree-passive-income-resources%2F" height="61" width="51" /></a></div><p>Passive income is our key to financial freedom. The more passive income we generate, the less dependent we are on our job. At one point, when our passive income exceeds our expenses, we can stop working anytime we want and still live the lifestyle we desire. That is financial freedom.</p>
<p>But passive income takes time to build. You can&#8217;t expect to start working on it now and be financially freedom next year unless you are <em>very </em>lucky. So the best time to start is <em>now</em>. <strong>The earlier you start working to build your passive income, the sooner you will reap the results</strong>.</p>
<p><strong>That&#8217;s why I put together this list of free passive income resources.</strong> There are a lot free passive income resources out there, but I put only the useful ones here. I hope this list can be a starting point and a companion in your journey toward financial freedom. The list starts with the definitions followed by the e-books, articles, and audio resources.</p>
<p><strong> </strong></p>
<p><span id="more-268"></span></p>
<p><strong>Definitions</strong></p>
<ul>
<li><a href="http://en.wikipedia.org/wiki/Passive_income">Passive Income</a> (Wikipedia)</li>
<li><a href="http://www.investopedia.com/terms/p/passiveincome.asp">Passive Income</a> (Investopedia)</li>
<li><a href="http://en.wikipedia.org/wiki/Financial_freedom">Financial Freedom</a> (Wikipedia)</li>
</ul>
<p><strong>E-Books</strong></p>
<ul>
<li><a href="http://notbythehour.com/Websites/freelance/Files/Content/72607/notbythehour.pdf">A Guide to Making Passive Income</a></li>
<li><a href="http://www.blogmastermind.com/resources/blog-profits-blueprint.pdf">Blog Profits Blueprint</a></li>
<li><a href="http://www.sugarpinerealty.com/shared/fs/0070/007000011/Cycle_of_wealth.pdf">The Cycle of Wealth</a></li>
</ul>
<p><strong>Articles &#8211; General</strong></p>
<ul>
<li><a href="http://zenhabits.net/2007/06/automate-your-income-to-simplify-your-life/">Automate Your Income to Simplify Your Life</a></li>
<li><a href="http://www.lifeoptimizer.org/2008/01/07/two-simple-but-powerful-rules-to-achieve-financial-freedom/">Two Simple But Powerful Rules to Achieve Financial Freedom</a></li>
<li><a href="http://www.thesimpledollar.com/2007/04/03/the-simple-dollar-on-passive-income/">The Simple Dollar on Passive Income</a></li>
<li><a href="http://geniustypes.com/five_ways_to_create_passive_income_with_little_or_no_money/">Five Ways to Create Passive Income With Little or No Money</a></li>
<li><a href="http://geniustypes.com/passive_income_strategies/">Passive Income Strategies</a></li>
<li><a href="http://www.ezinearticles.com/?How-Should-I-Create-a-Passive-Income?&amp;id=87471">How Should I Create Passive Income?</a></li>
<li><a href="http://www.moolanomy.com/348/building-diversifying-and-shifting-your-income-streams/">Building, Diversifying, and Shifting Your Income Streams</a></li>
</ul>
<p><strong>Articles &#8211; Internet Marketing</strong></p>
<ul>
<li><a href="http://www.shoemoney.com/2007/03/15/5-ways-to-make-passive-income-on-your-website/">5 Ways To Make Passive Income On Your Website</a></li>
<li><a href="http://www.stevepavlina.com/blog/2006/05/how-to-make-money-from-your-blog/">How to Make Money From Your Blog</a></li>
<li><a href="http://www.doshdosh.com/websites-you-can-create-for-profit/">Building an Online Empire: 16 Types of Websites You Can Create for Profit</a></li>
<li><a href="http://www.sparkplugging.com/sparkplug-ceo/top-10-internet-home-businesses-ideas-you-can-start-and-run-in-your-underwear/">Top 10 Internet Home Business Ideas You Can Start and Run in Your Underwear</a></li>
</ul>
<p><strong>Articles &#8211; Miscellanous</strong></p>
<ul>
<li><a href="http://www.thesimpledollar.com/2007/12/10/building-a-foundation-ten-things-to-do-first-if-youre-looking-at-starting-your-own-business/">Building a Foundation: Ten Things To Do First If You’re Looking At Starting Your Own Business</a></li>
<li><a href="http://geniustypes.com/real_estate_the_ultimate_passive_income/">Real Estate :: The Ultimate Passive Income</a></li>
</ul>
<p><strong>Audio</strong></p>
<ul>
<li><a href="http://www.stevepavlina.com/blog/2005/11/stevepavlinacom-podcast-006-how-to-make-money-without-a-job/">How to Make Money Without a Job</a></li>
<li><a href="http://www.stevepavlina.com/blog/2005/12/stevepavlinacom-podcast-009-kick-start-your-own-business/">Kick-start Your Own Business</a></li>
</ul>
<p><strong><em>Bonus &#8211; Recommended Books</em> </strong></p>
<p>While collecting these resources, I noticed that there are several books which are often mentioned regarding passive income. These books are not free, but I add them here in case you want to learn more about the subject. I have read all of them except the last one. Here they are:</p>
<ul>
<li><a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FYour-Money-Life-Transforming-Relationship%2Fdp%2F0140286780%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1203090980%26sr%3D8-1&amp;tag=lifeopti-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">Your Money or Your Life</a></li>
<li><a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FRich-Dad-Poor-Money-That-Middle%2Fdp%2F0446677450%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1203090802%26sr%3D8-2&amp;tag=lifeopti-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">Rich Dad Poor Dad</a></li>
<li><a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2F4-Hour-Workweek-Escape-Live-Anywhere%2Fdp%2F0307353133%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1183535035%26sr%3D8-1&amp;tag=lifeopti-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">The 4-Hour Workweek</a></li>
<li><a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FMultiple-Streams-Income-Generate-Unlimited%2Fdp%2F0471714550%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1203091070%26sr%3D8-1&amp;tag=lifeopti-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">Multiple Streams of Income</a></li>
</ul>
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