A while back, I read Grinding It Out. It tells the fascinating story of how Ray Kroc built McDonald’s. One interesting thing is that he only started building McDonald’s when he was already 52! You might think that at that age someone’s ‘golden age’ has passed; they wouldn’t build something new, let alone something big. But the story of Ray Kroc proves otherwise. It proves that it’s never too late to build something big in your life.
It is often assumed that someone who is risk averse and who resists their desire to achieve something does so because they are afraid of failing. In actual fact, there is a second fear that holds people back from striving toward their goals: the fear of success.
You know the feeling well. Come on, don’t deny it. The mounting frustration, the sense that nothing works as it should, everything is irritating and time-consuming. You have no patience, you feel knotted up inside and there’s a slowly enveloping cloud of blackness developing over your head like your own little personal black storm.
When the going gets tough, the tough get reading. There’s no better way to instantly lift your spirits up, change your chain of thought and escape to a whole new world, than reading. Reading a good book is akin to living in the author’s world and learning from their treasure of experience.